Crafting Consumer Models
Today, the dealership Facebook receives on average 100 messages each week. This created a solid base to make minor changes to as the market shifts. We have identified the consumers we need to target, and increased non-paid engagement 200%. Instead of focusing on ads to drive sales, we have focused on content that provides product knowledge. By comparing different vehicles, providing consumers with helpful tips to improve their credit, and shaping content stratagies to mirror the shared content from the most engaged existing Facebook follower, the dealership has become a source of value and consumers frequent the content outside of just looking for new vehicles.