building full-scale digital marketing campaigns that make the most of your existing consumer data.
Every business works differently, and so should their Digital Marketing Strategies.
Let’s find right for you
Making The Most of Your Data
Making The Most of Your Data
We help clients optimize their sales process & grow their audience with real time consumer data, collected & connected across all of their compatible digital business assets.
The best part? You pay $0 to start!
Providing 100% value Up-front is what truly separates Plexlab from the competition. We believe betting on ourselves, is better than charging you to test us out. Clients who choose our commission model only pay us when for the revenue we generate.
If your business is having difficulty with Social Media Marketing (SMM), or considering the possibility of integrating Facebook and Instagram into your sales funnel, request a free 30 minute strategy session, and I’ll do my best to answer any questions you may have. There is no obligation to become a client, at the very least, these calls provide insight into the marketing needs of different business, and help me structure Plexlab to fill in the gaps.
Modern Marketing 101
How does it all work?
Digital business is just like physical business, but building your business online isn’t easy. Every business works differently, and so should their digital marketing strategies. Plexlab helps your business reverse engineer successful digital models in your industry and identify strategies to differentiate your brand messaging and capitalize on untouched opportunities. Let’s take a look at our process from start to finish.
#1 Market Research
Market research is the process of defining your target audience. Despite the fairly simple definition, market research is a broad topic. Moreover, it’s an essential step in the planning process.
Whether you’re drafting a business plan or taking your existing business online, market research will help you gather information and identify opportunities prior to launching your website or ad campaigns.
The planning process starts by identifying your competitors, what audiences they target, how much they spend, what strategies they use and more importantly, what strategies they don’t use. This information is used to project ROI & create a foundation for your website, social profiles and campaigns to be built on. In addition, market research helps you differentiate your offers to set your business apart from the crowd.
#2 Web Design
A website is not a billboard, its a source of information. Most consumers are looking online for information that will help them make smarter purchasing decisions.
In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.
In addition, your website serves as a source of data collection to improve the accuracy of your ad campaigns providing insights that help you better understand your target audience.
#3 Organic Social Media
One of the most compelling reasons to create social media accounts for your business is the fact that organic reach is free, allowing you to capitalize on opportunities within your personal network. It’s as simple as that.
Most marketing tools you come across will cost you something, and as such you will have to account for that in your marketing. However, the ability to use social media to market your company to the people who already know like and trust you, shouldn’t be overlooked.
Which social platform works best will depend on what products you sell or services you offer, but all will provide social proof. This serves as a certificate of authenticity that can then be used as leverage to boost your existing presence with paid advertising.
#4 Paid Advertising
There’s a wide range of advertising options to help you reach your business goals regardless of your advertising experience.
While creating and posting regularly to your Page is a good way to reach new people and your current customers, you may want to consider advertising to expand your reach and grow your online presence more quickly.
Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.
#5 Split Testing
Measuring the value your marketing and advertising campaigns create is a challenge. We can now not only store and analyze data, but also create actionable data through the use of A/B testing.
In a nutshell, A/B testing (sometimes called split testing) is experimenting and comparing two types or variations of an online or offline campaign such as a landing page, ad text, a headline, call-to-action or just about any other element of a marketing campaign or ad.
By being able to clearly see which campaign customer reacted to more, you will then be able to alter your strategy to create more appealing content to reel in your target customers.